Lesson #3192 - Climate Branding

I think that's a very effective pitch and honestly I wish that most people were jumping on that pitch instead of just an idea that makes the other side unhappy. When politics is being repeatedly treated like a game, the audience is only going to focus on the score of that game, they're not going to have a sense to be able to project a decade into the future. Immediate satisfaction at the expense of long-term unhappiness - but hey, who cares when they'll be dead before the long-term aspect kicks in.